Catch the attention of your customer, what makes a customer come to you rather than go elsewhere. You have to entice them into your shop by displaying your best product in such a way that they want to see more.

Imagine the impact of a "Versace" or "Armani" garment will have on your customer? It will have "come in and have a look" all over it.

The shear presence of the branded item in your shop window will make them want to see more.

Once they are in you, have made your catch now it's down to your selling skills as to what they walk out with.