PPC is a company that specialises in wholesaling Designer clothing and branded labels. Around June 2002 I had a burning desire to look into "Product Marketing", and the questions that came into my mind. What is it? How does it work?, and Who uses marketing.

The answer is simple. "Blue Chip Companies". Most of the big companies use marketing to sell their products. The aim of marketing is to take a product, create a demand and make it available to the masses at an affordable price.

How does a small business like ours compete with the might of the "Blue Chips?" to generate the kind of business they do. What can we do that is different but has the same impact.

Having looked extensively into all these aspects it was time to put my idea in into practice. Paparazzi Clothing Ltd was formed in December 2002 with a view to make small businesses like ours of today to become the "Blue Chips" of tomorrow..................................................Welcome to the Paparazzi Notion.