Search Engine Marketing

There's plenty of fish in the sea...

..but are you the one ?!!

What is SEM

Search Engine Marketing (SEM) is internet marketing aimed at increasing hit rate whilst maintaining a low cost per hit using Search Engine Optimization techniques and Paid Search Campaigns, also known as, Pay Per Click (PPC).

Effective Return on Investment (ROI) is calculated by measuring the number of visitors that hit your website from the Search Engine Results Pages (SERPs) against your marketing spend, i.e. 'measuring the successful Click Through Rate'.

Solid Search

A key part to the success in growing traffic to your website and strong page ranks is in good solid Search Engine Optimization (SEO). Search Engines (Google, Yahoo!, MSN...) provide your website link to customers searching for your products and services on the internet. High quality SEO leads to high quality and targetted traffic, thus it is essential to ensure your website meets the requirements of the constantly changing Search Engine Algorithms. We manage all this for you.

Growing traffic with SEO is a long term process and you can start seeing the effects on Organic search engine results within 3 months. Organic results appear on the left side of SERPs and are more popular than Sponsored listings on the right side.

No false claims

"No one can guarantee a #1 ranking on Google.", Google SEO Help page

Why?
Mainly because the Search Engines must continually tweak the Algorithms to maintain...

• Accuracy and quality of information
• High standards against cheating the system by unethical SEO companies

Be the one

Once you are at the top, you naturally want to stay on top, so SEO should be a core part of your marketing strategy.

Legitimate (White Hat) SEO techniques ensure that your website remains visible, whilst being deceptive (Black Hat) can lock your website in the 'Sandbox' for a long time!
We work smart, so the only sand you'll see...is at the beach!

Instant Results

Pay Per Click (PPC) advertising on the other hand is instant and is a sponsored listing of your website, which you only pay for each time a potential customer clicks on your advert. The adverts are displayed on the right side of Search Engine Results Pages and on other websites with relevant content. PPC campaigns should also be integral to your marketing initiatives.

Content is king

We delve into your business goals, evaluate the competition, analyse your website and research the keywords to provide quality copywriting. Your website content is enriched with specific search terms whilst ensuring it is well read by your website visitors and also search engine robots. Good content will allow you to communicate your message and enhance your Brand internationally.

Well presented optimized pages with good content, quality graphics and well placed 'Calls to Action' hold the secrets to increased conversion rates.

Take Control

We provide you with monthly website statistics; traffic information, campaign results i.e. who exactly searched, clicked and visited your website, which path users followed whilst browsing your website, the search terms used, click through and conversion rates and a whole host of demographics which detail the ins and outs of website traffic. Analysis of the data allows you to further fine tune your marketing campaigns for continuous growth.